Frequently Asked Questions

  • Mother in Bloom creates thoughtfully curated pregnancy and postpartum care packages designed specifically for mums throughout pregnancy and the transition into motherhood. Each box is created around a different stage of the journey, combining practical essentials, self-care treats and helpful guidance to remind mum that she deserves to be cared for, too.

    What makes Mother in Bloom different is that every box includes a stage-specific guide written by a New Zealand midwife. The guides provide trusted, practical information to help mums understand the changes happening during each stage of their journey, from early pregnancy through to preparing for birth and postpartum.

  • Mother in Bloom currently offers four stages of care:

    Budding — First Trimester
    Created to support mum through the early weeks of pregnancy.

    Blossoming — Second Trimester
    A thoughtful collection designed for the changes and experiences of the second trimester.

    Blooming — Third Trimester
    Created to support mum through the final stage of pregnancy as she prepares for birth.

    Rooted — Postpartum
    A nurturing care package designed to support mum during the transition into early motherhood.

  • Mother in Bloom is all about mum.

    Pregnancy can often be so focused on preparing for baby, but we believe mum deserves to feel supported, nurtured and celebrated throughout her journey, too.

    Our boxes are carefully curated with mum's comfort, wellbeing and experience in mind.

  • Absolutely. Mother in Bloom care packages make thoughtful gifts for a pregnant friend, sister, daughter, partner, colleague or loved one.

    They're especially lovely for occasions such as pregnancy announcements, baby showers, birthdays or simply letting someone know you're thinking of them.

  • We aim to keep each box consistent with the products shown on its product page. Occasionally, products may need to be substituted due to supplier availability.

    If a substitution is required, we will always aim to replace it with an item of similar value and purpose.

  • Yes! Mother in Bloom boxes can be sent directly to the recipient, making them an easy and thoughtful gift.

    Please make sure you enter the recipient's delivery address at checkout.

    If gift messaging is available at checkout, you can add a personal message for the recipient.

  • We carefully select products with pregnancy and postpartum use in mind. However, everyone's circumstances are different.

    Please always check the individual product ingredients and follow the advice of your midwife, doctor or other healthcare professional if you have any concerns.